In 2002 Blackberry was introduced by Canadian Manufacture: Research in Motion (known as RIM). When the Blackberry was first introduced it was quite successful and was very profitable. It attracted more of the business consumer who was intrigued by its capabilities to connect to the Internet and be able to send emails from anywhere in the world. BBM (blackberry messenger), which is an instant messaging system free between Blackberry users, was its number one favourable feature for consumers. Problems first began in the Eastern part of the world with security issues which lead to countries losing trust in RIM and Blackberries privacy and encrypted traffic. This was only the beginning of the problems that Blackberry was soon to face. Growth started to decline when other smart phone companies and manufacturers started to penetrate the consumer world. Competitors like the Google (Android) operating system and the Apple (iPhone) are crushing RIM’s profits.
RIM has made attempts to win back its consumes by introducing the latest Blackberry Touch but many industry insiders don’t think it will blow away the competition.
The statistics in the decline and a recent poll showing that 29% of Blackberry users have considered switching to the iPhone is not good news for RIM in future. Nor is the latest crash on October 11, 2011 that left many Blackberry consumers frustrated, annoyed, and dissatisfied.
Are you a loyal Blackberry customer or have you, like many others, switch to a different smart phone manufacturer? Please comment below...
thanks,
katy&jack
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